Théla

Brand Biography

Théla transforms waste into joy, one bag at a time.

Life is full of small, meaningful moments – meeting friends, discovering new paths, trying something different. Théla designs for those in-between spaces, offering pieces that are as playful as they are purposeful.

This is a brand that lives its values, weaving together bold aesthetics, traditional craftsmanship, and a powerful commitment to circularity.

Rooted in the belief that waste has value, Théla repurposes plastic waste such as carry bags, wrappers and packaging into vibrant yarns that are handwoven or crocheted by skilled artisans. Paired with organic cotton, the result is a striking mix of colour and texture: accessories that are as joyful and functional as they are responsible.

But Théla is more than beautiful design. It is a creative protest against overconsumption and plastic pollution. Every piece is made with intention: vegan, zero waste, and built to last. Their process supports transparent and small scale supply chains in India. More than reducing harm, they raise awareness, host community workshops, and inspire circular thinking in fashion and beyond.